Coach signs Michael B. Jordan as the face of Coach Menswear

Michael B. Jordan has been revealed as the first global face of Coach menswear. A long time friend of the brand, the actor and producer’s partnership with Coach will include global advertising campaigns for men’s ready-to-wear, accessories and fragrance, kicking off next season, along with special design projects with Creative Director Stuart Vevers and philanthropic endeavors with the Coach Foundation.

“I’m honored to be joining the Coach family and have so much respect for Stuart’s’ vision,” says Black Panther star Michael. “I’m looking forward to jumping into the creative process and exploring fashion through a different lens.”

"Michael is cool and authentic, and he really embodies the Coach guy,” says Stuart. “I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.”