The launch of these sneakers — in low-top and high-top versions – will take the form of an exclusive online experience to access these creations.
Via a microsite 1 – which will be shared at a later date – individuals will be invited to register for the guaranteed opportunity to buy one pair of these sneakers and will be asked to choose their preferred model (either high-top or low-top sneakers); a pop-in store or pop-up pickup location; and the size. Each participant may select just one boutique and register only once for the desired style and size. Air Jordan 1 OG Dior sneakers will be available for purchase exclusively in selected Dior pop- ups and pop-in stores only by registering on the digital microsite.
A limited number of sneakers will be allocated to each of the participating boutiques and the guaranteed opportunity to secure these sneakers will be given on a first come, first served basis to the lucky individuals who register before the inventory is exhausted. Dior will then invite the qualified participants to visit the Dior boutique they selected to purchase their sneakers. The store pick-up date will be sent via SMS or email shortly following verification of eligibility. A unique QR code with the individual’s name will be issued. A matching government-issued ID will be required at the time of purchase.
The Air Dior capsule collection of ready-to-wear and accessories, in collaboration with Jordan Brand, will be available to shop at Dior pop-in stores from July as well as in two pop-up stores located inside the Selfridges Corner Shop (London) and Taikoo Li (Chengdu).
At the Air Dior pop-ups and pop-in stores, sportswear emblems meet couture elegance
Featuring new architectural concepts, exclusive Dior pop-in stores and pop-ups at the Selfridges Corner Shop, in London, and at Taikoo Li, in Chengdu, blend the lightness and elegance of glass with the delicacy of wood and natural materials, in an atmosphere evoking the elusive and captivating nature of air.
Clad in the colors of the iconic Air Jordan 1 OG Dior, the spaces will celebrate the art of sharing and discovery, showcasing each step involved in crafting the shoe to highlight the excellence of savoir- faire in Dior’s ateliers. A transparent design concept displays the latest available pieces, while hi- tech interactive lights illuminate the Air Dior logo.