Dior Pays Tribute to the Iconic Judy Blame

In its most recent autumn/winter 2020 campaign, La Maison evokes the irreverent personality of the British artist.
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Autumn / winter collection 2020. Courtesy of the brand.

Under the lens of acclaimed photographer Steven Meisel, the autumn/winter 2020 campaign comes to life with his enigmatic vision. Meisel, captures the dreamy silhouettes created by creative director Kim Jones, with a reinterpretation of the show's scenery "I loved the show we did to celebrate Judy Blame and we wanted to highlight the couture aspects of the collection by recreating the set for the photo shoot," explains the designer. Prolonging the spirit of the collection even further, the photographs were captured in front of a glass cube reflecting clouds of different shades of blue.

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Autumn / winter 2020 collection. Courtesy of the brand.

The proposal takes its inspiration from the British-born artist Judy Blame, who was part of the club culture in the early eighties. In a total tribute to the founder of the Christian Dior brand and Judy Blame, the collection celebrates these two poetic personalities, whose iconoclastic personality inhabits every aspect of the project.

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Autumn / winter collection 2020. Courtesy of the brand.

The models feature pieces that fuse Dior's timelessness with the subversive attitude of the artist, who appropriated everyday objects to give them new life as bold accessories. Jones takes up original codes of the French house and clear couture references where silk and moiré embroidery could not be missing. Opera gloves emerge as the perfect complement to each look, as does the emblematic Saddlebag, renewed with a shoulder strap that redefines its traditional curve. Without leaving behind the imposing Jodhpur-style boots, complete objects of desire that once again affirm the constant reinvention of the maison.

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