Further revealing and extending the inimitable spirit and pluralistic richness of the Summer 2021 Dior men’s collection, the images in this new campaign reinvent the virtuoso art of portraiture by the Ghanaian painter Amoako Boafo.
“The vibrant colors of this campaign perfectly reflect the powerful energy of the Summer 2021 collection. It’s really a celebration of Amoako Boafo’s work,” says Kim Jones, the Artistic Director of Dior men’s collections.
Lensed by Rafael Pavarotti, these graphic images in intensely contrasting, dazzling colors evoke the Ghanaian artist’s emblematic paintings. The searing power of his work, transposed onto silhouettes by Kim Jones, is revealed in photographs of pure composition – punctuated by flowers reprising motifs from Boafo’s wallpapers – conceived like captivating dialogues that blend disciplines and transcend borders.
Models wear pieces that exalt the savoir-faire and heritage of Dior couture. Foliate drawings mingle in a surprising, joyful color palette, flushing from pink to fluorescent yellow, while stripes mingle with the essential Dior Oblique motif, revisited on tulle. Dior Atlas sandals and the Maxi Saddle bag – an original new format – complete looks imbued with a singular audacity. All these pieces create multiple styles for everyday life, celebrating freedom and diversity, and reflecting the many facets of the contemporary man. An ode to creative passion and the power of artistic alliances.
Video via YouTube