The ‘Blabber’ is a unisex skate-inspired sneaker that comes in three distinctive styles: a canvas low top; a croc printed leather low top and a croc printed leather high top. “Sneaker culture has become such a force in contemporary fashion,” says Zanotti of the style. He continued: “And for the Blabber, in particular, I wanted to break the rules and create an unexpected campaign—there are no better rule-breakers than Rae Sremmurd.”
The digital-first campaign includes a video of the rap duo, wreaking havoc while looking fresh in their ‘Blabbers’ behind a white set. The sneakers hanging from a chandelier and Swae Lee doing a Tom Cruise-style couch jump are all indicative of the high energy in this drop.
Swae Lee, who just announced on Twitter that his album is “96% done,” notes that “Sneakers are a very important part of fashion because they can make or break your outfit." He's not wrong. In 2018, Footwear News reported that sneaker sales added up to around $60 billion.
“We want people to put their own twist on these sneakers through their own personal style,” he added.
More variations of the upcoming drop will be released in the upcoming months. The prices range from $495- 650, you can purchase the new 'Blabber' sneakers here.