Acne Studios’s Spring 2019 collection has us feeling some denim blues. For their latest campaign, the label snagged acclaimed photographer Juergen Teller to shoot NBA All-Star and L’Officiel USA cover star Russell Westbrook wearing their line of jeans and jean jackets ranging in colors from light blue to indigo to black. The most notable of the bunch: a 1996 fit that recreates the first pair of jeans designed by Acne Studios.
“Denim is how Acne Studios started, and it still fascinates me,” Jonny Johansson, Creative Director of Acne Studios, said in a statement. “I’ve always wanted to work with Juergen Teller, and so we asked Juergen to photograph our denim on American icon Russell Westbrook.”
Teller photographed Westbrook wearing the looks in his most natural habitat—the courts of Oklahoma, where he plays for the Oklahoma City Thunder. The basketball star has quickly turned into a style icon, frequently seen front row at Fashion Week, and even has his own streetwear line called Honor The Gift. Westbrook has collaborated with labels like Nike and Barney’s New York in the past, so becoming the face of Acne’s new collection wasn’t even a question for the Los Angeles-born athlete.
“I really identify with Acne Studios because their aesthetic is very unique, and I like to be unique too,” Westbrook said.
Johansson gave Teller full creative freedom when shooting the campaign, resulting in simple photos of Westbrook both dribbling the ball on a court and posing in a makeshift photo studio in his hotel bedroom, dressed in the various denim jacket-and-pants pairs, with some showing him shirtless, donning nothing but the jeans.
“I was very excited to shoot for Acne Studios,” Teller said. “They seem so free and fun and experimental, and you can feel the sense of enthusiasm and excitement that they have. They were completely behind us, and when I have that trust I can open myself and make my best work,” says Juergen Teller.
The campaign gets the message across—Acne’s latest line is the American blue jean dream.