Travel & Living

Full Circle Moment - The Maine Mayfair

Joey Ghazal Founder & Managing Partner, The Maine New England Brasserie Company, Gets ready for a Fall 2021 opening in London.
Reading time 3 minutes
Ghazal together with London based designers, Brady Williams, have conceived an “immersive townhouse experience” on Mayfair’s newly renovated Garden Square. Split over three floors with five distinct rooms, Joey likens the experience to “creating the perfect little mousetrap, you don’t know how to leave”.

“It’s a bit of a full circle moment for me” says Joey Ghazal, who started his career from humble beginnings, waiting tables at the original Soho House on Greek Street in the early 2000s, to here, some 20 years later, debuting his restaurant, The MAINE, in this historic property at 20 Hanover Square.

“The MAINE Mayfair is the revival of this historical townhouse in the heart of Mayfair - blending old world elegance, a New England Extravagance and a touch of subterranean decadence” describes Ghazal. Sitting squarely at the crossroads of culture, art, hospitality, fashion and society, the property dates back to 1720 and was the original residence of the Duke of Montrose - the only surviving Grade II listed Georgian building on the square, that was mostly dug up for air raid shelters during the Second World War.

Ghazal together with London based designers, Brady Williams, have conceived an “immersive townhouse experience” on Mayfair’s newly renovated Garden Square. Split over three floors with five distinct rooms, Joey likens the experience to “creating the perfect little mousetrap, you don’t know how to leave”. A hub for people where day to night, coffee to cocktails, dinner to debauchery transition seamlessly - a place where Mayfair proper can rub shoulder with emerging creatives. Where one can experience a member’s club atmosphere, without the membership fees. With everything under one roof.

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“Every MAINE is a reflection of the neighbourhood it’s in. We can adapt the design, but our commitment to excellent quality food, cocktails, warm service and ambience is constant” says Ghazal “The original MAINE started in a garage at the end of Dubai six years ago and now we are opening in probably the most important real estate in the world”. It’s far from surprising that Ghazal says it can at times be daunting.

What is clear though is just how much thought has gone into this next move, how much passion there is behind this project and that Ghazal’s drive and ability to surprise and delight is seemingly endless.

Shuck me!, this will surely be the table to get come fall 2021.

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Photography by: Jason Knott (IG: @jasonknott_official)
Coordinating Agency: MERAKI London (IG: @meraki.social)
Location: The MAINE Mayfair, London
www.themainemayfair.com
Special Thanks: Aly Abdel Razek (IG: @aly.luu)

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