Watches

Geneva Watch Days 2020: Bvlgari Aluminium Watch

The Icon Never Dies
Reading time 4 minutes

The new Bvlgari Aluminium watch 2020 reignites the fire lit back in 1998 by the first-generation models. It speaks a universal language that goes far beyond gender, age, trends, social profile and personal style.

In 1998, More than 20 years ago Bvlgari  presented the most innovative, modernist casual watch made from totally unexpected materials, aluminium and rubber, in a highly graphic combination of black and white.

By incorporating unconventional materials, Bvlgari was a pioneer in reinventing the idea of luxury, At first glance, the materials feel out of place, and yet, through a certain alchemy, they are reborn, transformed into luxury pieces through vision and execution.

 

BVLGARI ALUMINIUM: THE WATCH

The planet-wide success was epitomised by the livery of an Alitalia Jumbo jet 747, providing a giant backdrop for the watch’s colours. Bvlgari Aluminium was THE watch of the jet set meanwhile it took a unisex dimension that was not usual at that time.

The new Bvlgari Aluminium watch is smart and cool, immediately recognisable as part of the Bvlgari DNA.

 

LIMITS: MADE TO BE TRANSGRESSED

That is precisely what Bvlgari is all about. Limits are made to be transgressed and conventions exist only to be questioned. Between the two generations of Bvlgari Aluminium watches, the comfort on the wrist got improved. The 2020 versions no longer house a mechatronic-quartz movement but instead a manufactured Bvlgari mechanical self-winding movement. Last, the aluminium alloy is more resistant and the rubber technical features have been improved as well.

 

Masterpieces impose themselves to the crowd from the moment of their birth and they never die. Bvlgari Aluminium is a masterpiece of design; and a milestone in the history of the watch industry for its unique design and combination of industrial materials. After many years dedicated to grow the Octo collection, bringing Bvlgari Aluminium back under the spotlight is an immense source of pride and satisfaction for us.“ Antoine Pin, Bvlgari Watches Managing Director.

 

Bvlgari Aluminium watch conveys the Bvlgari spirit and defines the characteristics of the brand that has always sought to push the boundaries of conventional design in pursuit of the new, the unexpected and the sublime.

 

BVLGARI ALUMINIUM

TECHNICAL CHARACTERISTICS

BVLGARI ALUMINIUM WHITE DIAL 103382

Movement

Mechanical movement with automatic winding and date, B77 caliber, 42 hours of power reserve.

Case and dial

40mm aluminum case with Rubber bezel; warm grey dial with SNL indexes and hands; water-resistant to 100m.

Bracelet

Rubber bracelet with aluminium links, aluminium ardillon buckle.

Dedicated aluminium and rubber packaging box.

 

 

 

1598792069698976 103382 001 ful

BVLGARI ALUMINIUM BLACK DIAL 103445

Movement

Mechanical movement with automatic winding and date, B77 caliber, 42 hours of power reserve.

Case and dial

40mm aluminium case with rubber bezel; black dial with SNL indexes and hands; water-resistant to 100m.

Bracelet

Rubber bracelet with aluminium links, aluminium ardillon buckle.

Dedicated aluminium and rubber packaging box.

 

1598792147423817 103445 001 ful

BVLGARI ALUMINIUM CHRONOGRAPH 103383

Movement

Mechanical movement with automatic winding, chronograph and date, B130 caliber, 42 hours of power reserve.

Case and dial

40 mm aluminium case with rubber bezel, warm grey dial with black counters and SNL indexes and hands; water-resistant to 100m.

Bracelet

Rubber bracelet with aluminium links, aluminium ardillon buckle.

Dedicated aluminium and rubber packaging box.

1598792197715428 103383 001 ful

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