One of the biggest luxury houses in the world has announced a watch exhibition, planned to be held in the UAE in 2020. The first of its kind watch show in the Middle East will be held at Dubai Bvlgari Hotel in January 2020 and will include Bvlgari, TAG Heuer, Hublot and Zenith, where the brands will unveil their plans for the year ahead.
“In between Geneva in January and Basel in March, we have had in recent years two major product presentations in the first quarter. This early discovery of our strategies, news and novelties has allowed our media and retail partners to better plan the year ahead and as such we have decided on this set up for 2020 to balance the scheduling of the other events”, explained Jean-Christophe Babin, group CEO of Bulgari.
The new exhibition does not mean the luxury house will be neglecting the Swiss Baselworld show: "We remain very supportive and loyal to Baselworld and the Swiss watchmaking industry. However, it was not possible for us to go 13 months without a global presentation of our products and brands. This additional event further confirms the LVMH commitment to the strategic and profitable watch category”, added Stéphane Bianchi, CEO of the LVMH Watch Division.