Swatch's Big and Bold Collection Channels An Urban State Of Being

Audacious, bold and contemporary- this is what Swatch's newest collection is all about.

Alongside Swatch's collaboration with Japanese streetwear brand, BAPE, the Swiss brand has also doled out six new watch models in their latest Big Bold collection. Inspired by that "devil-may-care" urban street attitude, this collection is for the one who dares to be different, armed with a bold personality and the audacity to dream big.  

BBBlanco and BBBeauty
BBBlack and BBBlue
BBBubbles and BBBlood

Boasting a 47mm watch head covered with curved glass, all six watch models bear contrasting 3D prints on the dial and on the strap in the main colour, while the neutral backgrounds complement the contemporary design, along with superluminova watch hands to tell you what time it is. Bold and modern, these watches fit perfectly with any outfit, suitable for the fashionable urbanite. 

Check out the lifestyle shots below: 

1560411400872265 sc01 19 ss lifestyle bigbold so27b100 standard 12 web1560411400626197 sc01 19 ss lifestyle bigbold so27b101 standard 2 web
1560411400333817 sc01 19 ss lifestyle bigbold so27b101 standard 22 web1560411399986535 sc01 19 ss lifestyle bigbold so27b102 standard 21 web
1560411399706797 sc01 19 ss lifestyle bigbold so27m102 standard 10 web1560411399406381 sc01 19 ss lifestyle bigbold so27m100 standard 4 web

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