Longchamp and Pokémon team up for an unexpected collaboration, launching worldwide today, on 13th October 2020.
The ever-classic Le Pliage and Pikachu are the protagonists of this collaboration, where one is the epitome of Parisian chic and luxury travel; the other is a cross-generational global cultural phenomenon originated from Japan.
The meeting of these two icons leaves nothing to chance.
"Our Le Pliage bag has become a platform where all the different aspects of Longchamp can be expressed and can also take us to unknown places. We hadn’t explored entertainment and gaming before. It’s a very inspiring world, particularly with Pokémon and its iconic mascot, Pikachu. Our two worlds, real and virtual, blend perfectly in this collaboration."
- Sophie Delafontaine, Artistic Director at Maison Longchamp.
Pikachu brings a touch of fun and excitement to the timeless Le Pliage bags which are now available in several vibrant, contrasting colourways.
The collaboration highlights the LGP canvas where the Pikachu motifs radiate with the dynamic spirit of Longchamp’s Bauhaus-inspired LGP monogram.
For those who prefer something toned down, Longchamp x Pokémon introduces a line-up of monochrome leather bags - from backpack to crossbody bags -embossed with the adorable Pikachu
Swipe the gallery to take a look at the Longchamp x Pokémon collection:
In celebration of the exciting release of Longchamp x Pokémon collection, the French house has launched an in-game event on Pokémon GO during the past Paris Fashion Week, where rare Pokémon in style appeared in the wild and challenged Trainers in raids.
From now to 17th November, Trainers across the world are able to get matching looks with their avatar by decking it out in the Longchamp x Pokémon Le Pliage backpack!
The Longchamp x Pokémon collection is now available online and at all Longchamp boutiques.