Louis Vuitton Launches A New Monogram Motif "Since 1854"

Louis Vuitton's iconic Monogram canvas is still a hugely popular fashion phenomenon 150 years after its creation. This autumn the motif will be reinterpreted by creative director Nicolas Ghesquière. Meet LV's new Monogram: 'SINCE 1854'.
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The most iconic, recognizable and copied print of all time? That is undoubtedly Louis Vuitton's Monogram motif, which is also one of the oldest of all fashion houses. Georges Vuitton designed the Monogram emblem in 1854 as a tribute to his father and was inspired by the interior of their family home in Asnières near Paris.

Almost 150 years after the first design, Nicolas Ghesquière, artistic director of the Louis Vuitton women's collections, now launches his own reinterpretation of the emblematic Monogram canvas. The new jacquard motif is entitled "Since 1854", referring to the historic year of the birth of the Louis Vuitton fashion house.

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The new canvas looks nostalgic and is reminiscent of the graceful design of the neo-Gothic coat of arms on the very first Monogram motif. The coat of arms now gives way to the inscription 1854, of which the figure 8 forms a petal, a nod to the flower that returns in the traditional LV Monogram print. Instantly felt like trading in your classic LV for this new launch? The iconic handbags Dauphine, Neverfull and Petit Noé are already available in the 'Since 1854' print, as are a selection of shoes and other accessories.

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Discover the full 'Since 1854' collection here


The new 'Since 1854' collection will be available from September 25 and will be continued next season.

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