Art & Culture

Theatre of Digital Art to Open Doors on 13 October 2020

Souk Madinat Jumeirah venue is the setting for ToDA’s biggest global multi-sensory, immersive art space. Set to further elevate Dubai’s art scene, the inaugural multimedia exhibition will open on 13 October featuring artworks from Monet To Kandinsky.
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Theatre of Digital Art Primed for October Opening

Dubai’s art scene will enter a new dimension when Theatre of Digital Art (ToDA) Dubai, a multi-sensory, multi-media immersive exhibition, opens its doors on Thursday, 13 October at Souk Madinat Jumeirah.

Having sparked a city-wide art renaissance in recent months through a series of curated virtual masterclasses with acclaimed UAE-based artists, the team behind ToDA is bringing its world-renowned multisensory, multimedia immersive exhibitions to Dubai’s art aficionados and culture fans in person, in line with UAE federal health and safety protocols amid the ongoing fight against COVID-19.

European digital production house Vision Multimedia Projects will transform the setting at Souk Madinat Jumeirah, Dubai’s most iconic leisure and entertainment space, into its largest immersive digital art space.


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Visual Multimedia Projects further evolves SMJ by creating a modern stage for digital art

ToDA is the first in the art initiative in the UAE to combine all three formats of digital art including multimedia exhibitions, contemporary immersive installations, and art in virtual reality, resulting in an art, education, and entertainment hub. The impressive art space covers 1,800 m2 and will display digital shows that combine high-end technologies with classical art, accompanied by stunning music, visual effects, and surround sound.

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ToDA Dubai, set to open in 2020, will combine all three formats of digital art
1602401564124854 1 800 m2 of art space will display digital shows at toda
1,800 m2 of art space will display digital shows at ToDA

The inaugural exhibition will showcase nine celebrated artists - From Monet to Kandinsky, Revolutionary Art”, and portrays the most important art movements of late 19th and early 20th centuries led by Vincent Van Gogh, Claude Monet, Wassily Kandinsky and more. The exhibition will make its Dubai debut following a successful global tour of 11 cities in countries from Germany to Russia, Thailand to Saudi Arabia, which attracted over 1.5 million visitors. ToDA visitors will also be able to explore other exciting, interactive exhibits, where seeing really is believing.

For further information on the engaging exhibits, opening times, ticket prices, number of daily shows and more, follow ToDA on social media @todadubai or visit

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