Anine, Founder and Chief Creative Officer, wanted to create a follow-up to her first fragrance Savage Rose that felt different. Something deep and sensual, yet feminine and versatile enough for everyday wear. Pure Noir is wrapped in notes of unpredictability. It embodies the energy of the unapologetic modern woman, who is bold in spirit and assertively feminine.
"Pure Noir is such a personal scent. It reminds me of my travels to all of my favorite cities around the world, staying at cozy boutique hotels, exploring new neighborhoods. It embodies the spirit of Copenhagen and Paris, which is rich with possibility. Pure Noir is a mysterious fragrance. When I wear it I feel independent, strong and feminine.” – Anine Bing, Founder and Chief Creative Officer.
Top Notes: Papyrus Extract, Saffron, Oakwood Extract
Heart Notes: Black Baccarat Rose, Nutmeg, Black Pepper Absolute
Background Notes: Mahogany Wood, Guaiacwood, Cistus Absolute Spain
Pure Noir Eau de Parfum and Candle launches on October 15th, available exclusively online and in-store at ANINE BING.