Philip Morris International (PMI) has announced that it believes World No Tabacco Day should be changed to World No Smoking Day.
"PMI is marking World No Tobacco Day by publishing a call to the global regulatory and public health community to leave aside ideological differences and instead leverage technology, science and innovation to more rapidly improve public health," said Jacek Olczak, PMI’s Chief Operating Officer.
"World No Tobacco Day is meant to improve public health by addressing the serious issues related to smoking and tobacco use. It is clear, however, that despite the well-known health risks associated with smoking, many people continue to smoke and will do so in the near future. The World Health Organization (WHO) predicts that there will be more than 1 billion people who smoke in 2025, about the same number as today. While the best choice would be to quit, many people who smoke don’t," he continued.
“In the late 1990’s, some of our company’s fiercest critics challenged us to produce less harmful smoke-free products. We listened—and accepted the challenge,” said Jacek Olczak, PMI’s Chief Operating Officer. “It’s taken hundreds of scientists, thousands of tests and billions of dollars to invent products without cigarette smoke: Smoke-free products that don’t burn tobacco, products that adult smokers can switch to completely and not return to cigarettes. These smoke-free products contain nicotine and are not risk-free. However, our scientists believe they are a better choice than continuing to smoke. PMI shares its science and data openly with the scientific and medical communities, as well as with governments throughout the world," he concluded.