5 Keys to Understanding Natural Cosmetics

Savvy beauty consumers are increasingly looking for safe, chemical-free, and non-toxic options for both makeup and skincare.
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As we enter Earth Month, and quickly approach Earth Day on April 22, various issues like global warming and marine conservation are raised to build awareness about the problems our planet faces every day. The beauty industry is no exception. More makeup and skincare brands are showing their interest in generating packaging and formulas that do not pollute the environment and help preserve natural habitats for future generations.

The popularity of planet-friendly cosmetics has increased as the wellness industry has expanded and embraced the sustainability movement. In the past, leading a clean lifestyle was considered part of the hippie movement of the 1970s. However, these choices have been connected to mental wellness practices, such as meditation and spiritual balance, as well as a greater awareness of how toxic chemicals impact the planet and your skin. L'OFFICIEL unpacks the different terms that arise with a brand or products associated with natural beauty.


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Overtime Mask, Summer Fridays.

A product can be defined as natural even if it contains just one percent mineral, plant, or nature-derived ingredients. 100% natural products have a significantly short shelf life as there are no preservatives.


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Lapis Blue Tansy Face Oil, Herbivore.

Certified organic products are manufactured with sustainable ingredients following organic processes in which the soil is free of pesticides and toxins, and no chemicals are sprayed during growth.


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Hydrating Oil, Milk Makeup.

The term "clean" is used to describe beauty products free of sulfates, silicones, phthalates, parabens, pesticides, petroleum derivatives, artificial colors, and synthetic fragrances. Clean beauty is expected to be a $25 billion industry by 2025.


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Squalane + Phyto-retinol Serum, Biossance.

In line with the dietary restrictions of veganism, vegan makeup and skincare products do not use animals or animal byproducts in their ingredients or in the manufacturing process. This includes honey, dairy products, lactic acid, biotin, etc. Additionally, the products and ingredients must be cruelty-free, meaning they do not test on animals.


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Botanical Repair Strengthening Shampoo, Aveda.

The term "fair trade" indicates that imported ingredients like coconut oilargan oilshea butter, etc. are purchased at a fair price, thus ensuring salaries and supporting community projects for the local farmers who grow them.

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