Lana Del Rey and Jared Leto are the new faces of Gucci Guilty - L'Officiel
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Lana Del Rey and Jared Leto are the new faces of Gucci Guilty

The singer and actress will star in the House's latest fragrance campaign
Photo courtesy of Gucci's Instagram (@gucci)

Announced at a seriously spooky party at LA’s Hollywood Forever Cemetery last night, Lana Del Rey and Jared Leto have been named as the new faces of Gucci’s Guilty Fragrances.

Starring in the soon-to-be-launched video and print campaign, which was directed by Glen Luchford, with Creative Direction by Alessandro Michele, and features a cameo by Courtney Love, Lana and Jared’s story is expected to be as deliciously offbeat as one would expect of such a meeting of creative minds.

Shot in part at the Hollywood Forever Cemetery, which has a special connection to Alessandro, having inspired pieces from Gucci’s ss17 Collection, the campaign also reveals the new bottle design for Gucci Guilty Pour Femme.

Set for worldwide launch in January 2019, we anticipate nothing less than a masterful mash up of music, fashion and fragrance from the House of Gucci’s latest collaboration

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