THE THRILL OF ADDICTION
L’Interdit, created in 1957 by Hubert de Givenchy, was the Maison’s first bold fragrance, the Eau de Parfum launched in 2019 embodying a whole new liberating thrill. Like a talisman standing for freedom, this powerful and memorable fragrance pushes us to break the rules. In 2019, the vibrant and airy Eau de Toilette highlights the unapologetic dark side of every woman, exhilarated by an experience with the forbidden.
Today, the new Eau de Parfum Intense takes the L’Interdit thrill to new heights. Deeper and darker than ever before, this new fragrance intensifies transgression and turns it into a compelling obsession.
L’Interdit is no longer an invitation, but an addiction.
THE INTENSITY OF MAGNETIC BOTTLE
Cloaked in black with an enigmatic lacquered interior, the Eau de Parfum Intense bottle embodies mystery. This twist on the iconic silhouette of the franchise’s fragrances is purely hypnotic and tempts us into transgression. The bottle’s timeless, sensual and enchanting lines are highlighted by a Couture ribbon which is wrapped around the neck and sealed by the Maison’s signature silver 4G logo.
The box features a sleek and straightforward design, enveloped in deep black and illuminated by the eye-catching silver L’Interdit logo. The box’s interior takes the contrast further, revealing an extremely feminine shade of scarlet red bearing Monsieur de Givenchy’s signature.
THE MYSTERIOUS, OPULENT FRAGRANCE
Master perfumers Dominique Ropion, Anne Flipo and Fanny Bal together have created the Eau de Parfum Intense as a tribute to the colour black, bringing a new mysterious and sensual touch to the L’Interdit franchise.
The white bouquet exults, more hypnotic and textured than before. The original orange blossom welcomes a more transgressive, furiously addictive tuberose which intensifies a bewitching accord. The woody base turns oriental with smoky, underground notes from vetiver and patchouli, and reveals more voluptuous notes through a suave and intense vanilla bean, prominently flourishing in the fragrance. A cold-extraction process used on Madagascar vanilla beans ensures an exceptionally high-quality result. The leather and amber facets of this black gold hypnotise, captivating the senses. Its magnetism brings the fragrance to life, blending together with the unexpected salty notes of toasted black sesame absolute.
The depth and opulence of the Eau de Parfum Intense make for an oriental, floral and woody fragrance, which is ultra-sophisticated and undeniably Couture.
A CONFIDENT AND CAPTIVATING MUSE
Just like the fragrance which seems to be held back by nothing, American actress Rooney Mara also appears increasingly more intense and captivating.
She is hypnotic with her bold lips and piercing stare as she graces the new campaign shot by fashion photographer David Sims. She is dressed in a Givenchy Haute Couture gown with black lace, in contrast with the underground world of the subway.
She is confident and fearless with a hint of defiance in her stare. A touch of temerity invites us to join her. Where? Where the dark shines bright, on the other side of L’Interdit.