Beauty

Guerlain: Orchidée Impériale The 5th Generation

In 2022, Orchidée Impériale has been reinvented in a new high-end beauty cream in which the orchid’s genius, transcended by science, captures a new secret of longevity for skin: infinite longevity.
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In 2022, Orchidée Impériale has been reinvented in a new high-end beauty cream in which the orchid’s genius, transcended by science, captures a new secret of longevity for skin: infinite longevity. Exceptional skincare combining High Regeneration, High Naturalness* and High Sensoriality to regenerate the visible signs of ageing, for longer. It perfectly embodies Guerlain’s excellence in the fields of research, formulation know-how and eco-friendly luxury.

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THE SECRET OF INFINITE LONGEVITY REVEALED

NEW HIGH REGENERATION POWER DRAWN FROM THE ROOTS OF YOUTH

The new Orchidée Impériale Cream offers skin the orchids’ secret of infinite longevity. It presents a new feat: high regeneration drawn from the roots of an extraordinary new duo of orchids. Captured from deep within their roots to their crown, this power is concentrated in the new molecular extract: Orchid Totum™. It helps to activate and, for the first time, extend skin’s cell longevity*. Highly regenerated and highly redensified, the signs of ageing are reduced. Skin looks visibly younger, for longer.

 

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THE GUERLAIN REVELATION

THE EXTRAORDINARY POWER OF THE ORCHID’S ROOTS

After more than 15 years of research in the Orchidarium®, Guerlain researchers have discovered the secret of infinite longevity in the deepest roots of an extraordinary duo of orchids chosen from over 30,000 species.

"Orchid roots are extremely specialised organs capable of producing numerous molecules involved in the plant’s defence. These various molecules are able to balance themselves out and are of great interest in treating biological disorders.” FRÉDÉRIC BONTÉ — Director of Scientific Communication for Guerlain

TWO SPECIES WITH AN EXCEPTIONAL VITAL FORCE

GASTRODIA ELATA

A legendary orchid known for millennia in traditional medicine, which can be found, among other places, in the mountainous regions of Yunnan, from the south-west to the north-east of China. Boasting exceptional regenerating properties, it cures many ills. Its precious fraction extracted from its root immediately fights a lack of cell oxygen and has a protective effect on skin cells*.

DENDROBIUM FIMBRIATUM

Usually epiphyte, it lives on the surface of tree trunks or branches. This orchid has an extraordinary ability to grow and survive. It draws all its strength from the depths of its incredible bundles of aerial roots in which it synthesises a wide variety of molecules. This same vitality radiates through each part of the plant, giving it an endlessly renewed beauty.

"Our new Dendrobium fimbriatum flourishes in the upper branches of trees. It develops incredible bundles of aerial roots that slip into all the cracks in the bark of the tree in order to draw great vitality from it. As long as the tree on which it is lodged continues to live, it will never die.” FRANÇOIS GÉRARD — Guerlain ethnobotanist

 

GUERLAIN INNOVATION

THE NEW ORCHID TOTUM™ MOLECULAR EXTRACT: HIGH-REGENERATION TECHNOLOGY

The regenerative power of a remarkable orchid duo is totally concentrated in the Orchid Totum™ cutting-edge technology. Composed of a wide variety of molecules, this molecular extract helps to regulate cell respiration, optimising skin regeneration and, for the first time, targets a longevity enzyme at the root of skin’s youth* to regenerate the visible signs of ageing.

Thanks to genomic and proteomic techniques, Guerlain Research has identified the key processes behind this extraordinary high-regeneration power. Encapsulated in the new Orchid Totum™ molecular extract, this technology targets two complementary markers of cell longevity.

 

THE “TOTUM”: DYNAMIC VITALITY

The totum (from the Latin totus, meaning all) concentrates all the parts of a plant. Its powerful vitality is explained by the diversity and complexity of these molecules, which protect each other while developing a perfect balance and total synergy. The interaction of all these molecules with each other creates multiple reactions that are more effective and more adaptable than the addition of these individual molecules would be.

 

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TWO COMPLEMENTARY MARKERS OF CELL LONGEVITY

1/ TARGETS THE LONGEVITY FACTOR HIF-1

Gastrodia elata stimulates the survival protein HIF-1 to help to regulate cell respiration and fight cell hypoxia. This mechanism limits cell asphyxia, thereby instantly reviving cell life. Longevity can thus be activated.

SHORT-TERM ACTION OF GASTRODIA ELATA

+105 % HIF a survival protein, to activate cell longevity

 

2/ TARGETS FOR THE FIRST TIME THE LONGEVITY ENZYME, PHD3, AT THE ROOTS OF YOUTH

Dendrobium fimbriatum takes over after the cell has regained its breath by activating a longevity enzyme (PHD3) at the root of skin’s youth. Identified for the first time by Guerlain research, this enzyme is able to strengthen the skin’s essential rejuvenating functions over the long term. It helps to stimulate the synthesis of the skin’s essential components to ensure continuous and optimal skin regeneration. Longevity can thus be extended.

LONG-TERM ACTION OF THE NEW ORCHID, DENDROBIUM FIMBRIATUM

+84 % PHD3 longevity enzyme™, to extend cell longevity

IT STIMULATES EACH OF THE SKIN’S KEY COMPONENTS

+96 % Elastin, +41 % Collagen 1, +35 % Fibrillin

 

"Dendrobiums are a large family of over 1 500 species of orchids that are increasingly studied nowadays due to their molecular wealth. They contain molecules with a potential therapeutic interest in cancer, diabetes and neuroprotection, as demonstrated by many recent scientific publications.” FRÉDÉRIC BONTÉ Director of Scientific Communication for Guerlain


 

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A MAJOR DISCOVERY IN COLLABORATION WITH THE SWISS FEDERAL INSTITUTE OF TECHNOLOGY IN ZURICH

Guerlain has collaborated with the Swiss Federal Institute of Technology in Zurich, one of the most prestigious universities in the world. This partnership has led to the discovery of the key role of a longevity enzyme, PHD3, in skin cell longevity mechanisms. This research was the subject of a communication to the American Society for Cell Biology (ASCB in 2016). This essential work has contributed to the development of the new High-Regeneration Technology, Orchid Totum™, which, in addition to regulating cell respiration and fighting hypoxia, targets for the first time this longevity enzyme to ensure perfect cell regeneration.

 

"Like her beauty
An orchid is designed by nature’s highest vision
And reminiscent of her scent
The sweet aroma casts a spell on innocence ”

AN ORCHID IS LIKE A WOMAN — Kathi Mirto

 

THE GUERLAIN FORMULATION SECRET

THE IMPERIAL TRIAD™: FINENESS, FULLNESS, FUSION

In 2022, the Guerlain art of formulation has reached its height, achieving an exceptional sensory feel infused into a highly natural formula*. Guerlain experts have accomplished the feat of enhancing the Orchidée Impériale cream’s legendary sensory qualities in a formula made up of 96 % naturally-derived ingredients*. The Guerlain formulators have formulated an unprecedented tri-complex behind the Orchidée Impériale The Cream’s extraordinary sensory signature: the Imperial Triad™. Designed from the finest naturally-derived ingredients, it delivers unique sensory qualities that distil fineness, fullness and fusion. Ultra-fine, soft and emollient, rich and plumping in one, this exceptional formula perfectly fuses with skin, wrapping it in a protective film that hydrates it all day long.

 

THIS NEW CREAM REINVENTS SENSORY EXPERIENCE IN A MORE NATURAL AND UTTERLY UNCOMPROMISING APPROACH.

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ULTIMATE PERFORMANCE

AFTER 7 DAYS, THE SKIN LOOKS AS 3 YEARS YOUNGER

A new* unprecedented instrumental test from Guerlain shows that after 7 days’ use of the new Orchidée Impériale The Cream, skin looks as three years younger**.

The ultrasound test makes it possible to assess “the equivalent age of the dermis” by comparing the density of the dermis after several application times to a database. This database contains around 6 000 skin ultrasounds from subjects aged between 18 and 72.

SKIN IS DENSER AND LOOKS VISIBLY YOUNGER.

 

Like her patience
The orchid waits to bloom when ready
And similar to her endurance
Few other blossoms matches its longevity ”

AN ORCHID IS LIKE A WOMAN — Kathi Mirto

 

THE ULTIMATE LUXURY

A NEW ECO-DESIGNED PRECIOUS CASE

Designed like a precious jewel in its case, the new Orchidée Impériale The Cream jar evokes an exquisite and refined pebble that falls within an eco-design approach. Extremely pleasant in the palm of the hand, its soft and rounded, harmonious and sophisticated shape suggests femininity and the infinite. A new noirine cabochon elegantly distinguishes this pebble and its aluminium coating adds a sublime touch. While The High Regeneration Cream’s jar promises an identical capacity, it has been carefully designed to minimise its environmental impact:

The volume of its box reduced by 20% its glass jar made from 40% recycled glass its precious case crafted from 91% recycled plastic.

 

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A NEW REFILL THAT COMBINES INVENTIVENESS & SOBRIETY

THE ORCHIDÉE IMPÉRIALE CREAM HAS NOW BECOME REFILLABLE.

Recyclable, made from 40 % recycled glass and 100 % recycled plastic, the Orchidée Impériale Cream refill has been developed as part of an eco-design initiative. Its weight and volume have been respectively reduced by 45 % and 50 %, making it possible to halve the carbon footprint compared to the full product.

REFILLING YOUR CREAM EVEN ONCE THEREFORE ALLOWS 30 %* * CO2 * * * SAVINGS.

This refined object in line with Guerlain tradition demonstrates the brand’s environmental commitment and desire to reinvent luxury in a more sustainable and responsible way.

 

THE ART OF GUERLAIN APPLICATION

THE IMPERIAL RITUAL: A REMARKABLE TRILOGY

Teamed with the Micro-Lift Concentrate, the ultimate alchemy of nature and technology, and The Eye & Lip Contour Cream, which smooths the eye area during the day and revitalises it at night, The High Regeneration Cream releases all its regenerative force for visibly younger-looking skin for longer.

EXCEPTIONAL COMPLETE CARE FOR A YOUNGER AND MORE BEAUTIFUL SKIN, DAY AFTER DAY, INFINITELY.

 

 

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THE ORCHIDARIUM®

THE 1ST RESEARCH CENTRE EVER DEDICATED TO THE ORCHID

The world specialist in orchids and cell longevity, for over 15 years Guerlain has had a research centre that is unique in the world: the Orchidarium®. Coordinated by Frédéric Bonté, the Orchidarium® groups together three different and complementary centres to discover, understand, study and explore orchids, their singular biological and cosmetic properties and the secret of their longevity, to benefit the skin of women all around the world.

THE EXPERIMENTAL GARDEN IN GENEVA, SWITZERLAND
groups over 3,000 specimens to identify the most effective orchids in the field of cell longevity.

THE FUNDAMENTAL LABORATORY IN GENEVA, SWITZERLAND
targets, determines, splits and analyses the most powerful phytochemical molecules from the chosen orchids.

THE TIANZI EXPLORATORY RESERVE
is one of the world’s orchid cradles. For ten years, Guerlain has been committed to protecting orchids and replanting wild orchids in their natural habitat in this nature reserve located in Yunnan, China.

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THE GUERLAIN COMMITMENT

ORCHID PROTECTION

Guerlain has chosen to take part in protecting orchids in their natural habitat in Tianzi's natural reserve in Southern Yunnan, China. An environmental sponsorship programme for over 10 years, this action allows reforestation based on the Jungle Farming method with cultivation ranging from the subsoil to the canopy. Considering the terrain as a whole mobilises all the biodiversity in each stratum of the earth. This unique natural environment has allowed more than 10,000 orchids to be reintroduced.

GUERLAIN’S AMBITIOUS CONSERVATION PROGRAMME MAKES IT POSSIBLE TO PERPETUATE LIFE, DIVERSITY AND THE BEAUTY OF ORCHIDS.

 

"Like a woman’s inner beauty of generosity
Orchids share multiple flowers
on a single stem
As only a woman’s face can,
the orchid gleams in the moonlight
Most of all
A woman is like an orchid wanting,
needing loving care”

AN ORCHID IS LIKE A WOMAN — Kathi Mirto

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