Dior is having a major moment in celebrating powerful women. Over three years into Maria Grazia Chiuri’s tenure as creative director, through which she has embraced feminist themes in each show, and two weeks after the launch of a new makeup campaign starring supermodel extraordinaire Bella Hadid, the house is celebrating the powerful spirit of its latest makeup ambassador, Jorja Smith, the Grammy-nominated artist who’s about to take music—and the world—by storm.
Smith’s appointment comes on the tail end of her recent Grammy nomination for Best New Artist. Her songs “Blue Lights” and “On My Mind” have garnered attention from fans and music aficionados alike, as well as “I Am,” the track she co-wrote and sang in collaboration with Kendrick Lamar for the Academy Award-winning Marvel film Black Panther.
The certified rising star of soul music was recently featured in L’Officiel Paris' “We Love France” issue. Her resume is growing—so it’s no surprise that she was asked to be the new face of Dior. Gaining instant critical praise for her Grammy and Mercury Prize-nominated songs, as well as the two Brit Awards the soulful musician already has under her belt, Smith is establishing herself in the music world and her new role with Dior marks a continuation her multi-faceted ambitions.