Lila Grace Moss is the new face of Marc Jacobs Beauty

Walking in the model footsteps of her mum Kate, Lila-Grace Moss is revealed as the latest face of Marc Jacobs Beauty
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It was inevitable that Lila Grace Moss would have her career path mapped out for her. And the daughter of Kate Moss – who turned 16 just last week – has landed her first big job as a model, after being chosen as the new face of Marc Jacobs Beauty.

Taking over from fellow Supermodel spawn, Kaia Gerber, daughter of Cindy Crawford, who also shot her first beauty campaign for the brand, Lila Grace’s hot new job was revealed by Marc Jacobs Beauty on Instagram, just a week after she launched her own Instagram page – and days after signing with her mum’s eponymously-named talent agency.

Photographed by renowned fashion photographer Davis Simms with her hair styled by Guido Palau, the teenager’s campaign shot shows her wearing a bold purple cat-eye, and nude-hued lip colour, created by make-up artist Diane Kendal, under the creative director of Kate's long-term friend, stylist Katie Grand.

Kate Moss' company posted a video from the young model's photoshoot in which she can be seen posing for the camera, looking near identical to her famous fashionable mother did as a teenager.

Opening up about his relationship with Lila and Kate, designer Jacobs wrote on Instagram: 'When I met Lila Grace for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mum, Kate Moss, and other friends and family.

'At just six years old, Lila's strong character, demeanor and great beauty was already very apparent.'

Years later, the New Yorker met Lila again at Moss' wedding to now ex-husband Jamie Hince and said the teenager's 'character was more dynamic and her beauty even greater'.

Kate reportedly took her daughter to the set of the Marc Jacobs shoot, with the designer admitting it was a 'bit surreal' to have them both in the NYC studio.

'It brought back memories of the first time I met Kate, when she was 18 years old and cast to walk for the Perry Ellis Spring/Summer 1993 grunge collection,' he recalled.

'Kate and I became very close after the grunge collection and remain lifelong friends (much of which is well documented!).'

He added that the campaign 'felt a bit like an intersection of my personal and professional life coming full circle'.

'It is with great pride and a full heart that I share this first image from our shoot with the incredible Lila Grace in her first ever beauty campaign for Marc Jacobs Beauty,' he continued.

'Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully.'

Spring 2017 Marc Jacobs Beauty Collection is available from February 2019 exclusively at Sephora

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