The Sims™ 4 announces an unexpected collaboration with M.A.C Cosmetics, initiating the cyberspace’s first-ever beauty feature. Available as a free base game update, the collaboration is introducing a range of beauty looks to the Sims, where players are allowed to doll up every detail of their avatars.
“It’s been so much fun to digitally recreate all of my IRL makeup inspirations from endless photo shoots, masterclasses, pop culture, and hundreds of Fashion Weeks. With so many of us around the world staying home, our collaboration will inspire Simmers to become makeup artists expressing themselves in a way the game has never offered before. I can't wait to see Simmers’ creations both in-game and IRL as well,”
- Romero Jennings, M·A·C Director of Makeup Artistry
In fact, the campaign is inspired by the shared values of M.A.C and The Sims™ that revolve around inclusivity and creativity. Designed with diversity in mind, the looks are created for all ages, races and genders.
From eyeshadow, eyeliner to lipstick and even face contour, unleash your imagination with the M.A.C x The Sims™ 4 collab - be it the no-makeup trend or an eccentric look.