Carolina Herrera has introduced HERRERA BEAUTY, a compelling, addictive and fully customizable line of ready-to-wear makeup. Blurring the line between beauty and jewelry, this sophisticated collection wasn’t just designed to be worn. It was designed to be flaunted – unapologetically. Developed by Beauty Creative Director Carolina A. Herrera in close collaboration with Carolina Herrera Creative Director Wes Gordon, and Carolina Herrera Makeup Consultant Lauren Parsons, the brand’s first makeup line is a completely new and disruptive way of thinking about beauty. Launching first in Harvey Nichols Kuwait’s counters in November, Herrera Beauty is set to take the beauty world by storm with very exclusive doors in UK, Spain, Middle East, Mexico and Brazil.
“Traditionally, makeup is something that you keep out of sight whether on your bathroom shelf or in your vanity pouch. But it’s such a personal form of expression, why shouldn’t you wear it? Literally! We wanted to give women an opportunity to wear their make-up like a piece of fabulous jewelry.”
– Carolina A. Herrera, Carolina Herrera Beauty Creative Director.
The first rule of Herrera Beauty? There are no rules. The ultimate form of self-expression, the collection embodies Carolina Herrera’s joyful, larger-than-life approach to fashion, reflecting the brand’s ethos of alegría de vivir. Fulfilling the modern woman’s every makeup requirement and more, it’s a celebration of beauty and the freedom to express oneself in a daring, authentic way.
“From the start of our collaboration, the main focus was to create a makeup line of modern, fresh textures and colors that would suit everyone.”
– Lauren Parsons, Carolina Herrera Global Make-up Consultant.
When it comes to the language of color, no one speaks it quite like Carolina Herrera, and this new makeup line is no exception. Packed full with a palette of vibrant hues, the lipsticks are an invitation to celebrate optimism and irreverence.
“The Herrera woman is the one standing out in a bright pink coat, when everyone else is in black. I wanted to translate the joy and exuberance of our collections into the Herrera Beauty line. The idea that a dress or an outfit can lift your mood and bring you happiness is a simple yet powerful concept, and I feel that makeup should be the same.”
– Wes Gordon, Carolina Herrera Creative Director.
HERRERA BEAUTY will be available starting November 2020 at Harvey Nichols Kuwait, The Avenues.
Prices starting 14KWD to 54KWD.