HOC - Histoire Olfactive Collective - set out to change this state of affairs.
In 2019, the legendary German Bauhaus school celebrated its 100th anniversary. Having reigned only 14 years, the movement managed to revolutionize the worlds of architecture and design on a global scale.
"Like a century ago, when the Bauhaus movement came together to create modern icons for a new society, we too have united a movement. It is called HOC and it stands for “Histoire Olfactive Collective” - fitting as we celebrate the perfumer. HOC is a movement of the world’s best perfumers, writing the olfactive history of today" - says Zanier.
The defining ambition of the Bauhaus school was to render the once exclusive milieu of the arts social and therefore accessible. Revolutionary design was intended to encourage new ways of life and societal change - that was the ultimate goal. "It is an inspiring raison d’être for HOC. In the same way the Bauhaus made art accessible, we make our master perfumers accessible to you."
Every year one of the perfumers will create history together with HOC, exploring a theme of their choosing: favourite places, books, people, films and beloved cities. This modern philosophy is encapsulated within an elegant bottle with a distinctive cap, which is an encrypted map of a city, sending its wearer on an individual journey.
Inspired by Russian constructivism and Bauhaus artists the design itself is one of Thierry de Baschmakoff hallmarks.
With a vibrantly-coloured adornment on its four outer sides, the bottle features an original engraving that tells the perfume’s story on the top of the magnetic wooden cap. Each fragrance is presented in a magnetized wooden box with a matte varnish finish bearing the HOC monogram.