Surrendering to the Power of STRANGELOVE

Three longtime friends (Gayens, Christensen and Laudamiel) have created a niche fragrance so unique and exquisite, it is sure to captivate and delight. They tell us love stories through the art of perfume.
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Being one of the greatest supermodels of all times and a fashion force since the ‘90s, Helena Christensen has one of the most diverse and multifaceted careers in the business. As a model, photographer, entrepreneur and environmental activist, Helena’s career is without comparison: accolades range of being on the front cover of Elle Magazine UK more than any other person, whilst her photographic work features at the UN Building in New York.

As Creative Director of the niche fragrance line strangelove nyc, Helena has been involved every step of the way ever since the brand’s very beginnings in 2013. when she joined her friend and the founder, Elizabeth Gaynes. Elizabeth’s work in fragrance has been celebrated across the world through exclusive perfume launches in cities from New York, London, and Paris to the Middle East and Japan. 

Christensen and Gayens work closely with the Master Perfumer Christophe Laudamiel to create strangelove's distinctive collection and define the brand’s daring spirit. Laudamiel is internationally recognized for pioneering the development of scent to the next frontier in contemporary art, and is widely acclaimed as the creator of some of the world’s most renowned perfumes.

The brand uses the finest ingredients sustainably sourced from all over the globe - Borneo, Madagascar, Mauritius and India, to name a few - including the rarest natural oils, to create strikingly unique, sensual fragrances that have seductive power. 

Almost all company’s scents feature oud as its base; often called “black gold” - strong, musky and almost animalistic in its sensuality. Because of its rarity oud is one of the most expensive raw scent ingredients in the world, and it has been a prized note for centuries for its complex aroma and aphrodisiac effect. 

Gaynes co-founded GaiaOne, a company improving the way raw materials are sourced for fragrance, which is working with a 600-acre plantation in Borneo that grows organic crops for essential oils to protect the area’s ecosystem. That’s where strangelove nyc sources its oud.

Based on the world’s most precious ingredients, chosen for their historical qualities of note, and expertly-crafted, these are sophisticated fragrances with a lingering, transfixing sensuality. Embracing and seductive, the fragrances absorb slowly into the skin, encouraging an intimate ritual that enhances one's appreciation of fragrance and its mystical allure.

Three longtime friends (Gayens, Christensen and Laudamiel) have created a niche fragrance so unique and exquisite, it is sure to captivate and delight. They tell us love stories through the art of perfume. More than being olfactory pleasing, the strangelove fragrances provoke the senses and awaken emotions. These perfumes are challenging wearers and those who smell them to understand the fine fragrance, whilst creating memories through scent that will last a lifetime.


The first fragrance created by strangelove, deadofnight is adored, sparking intrigue amongst all who experience it. Devastatingly sensual, the fragrance invites you to dive into desire. Take a deep breath and plunge into the deadofnight. It is imbued with the seductive power of oud, a precious aromatic wood resin. Coveted, rare, and requiring careful precision to source sustainably - oud has been prized for centuries for its deeply complex scent and aphrodisiac effect. This compelling fragrance is balanced with the serenity of Damask Rose, natural violet leaves, vanilla balsam, and the nuanced warmth of sandalwood, amber and musk. 


meltmyheart inspires romance and indulgence for devoted lovers. This sumptuous oriental contains pure orris butter, a sought-after delicacy in perfumery for which there is no substitute. Like the warmth of true love, orris butter is irreplaceable. The sensual blend is deepened by the sultriness of beloved oud and sandalwood, soothing ylang ylang combines with a hint of refreshing absinthe and French sage to boost spirits. With their irresistible influence, purified ginger, stimulating mandarin, and luscious dark chocolate complete this enthralling creation. Tender and poetic, meltmyheart embodies an eternal bond between kindred souls.


Soundless, eternal, profound - silencethesea captures the intimacy of lover’s gaze. The pure ambergris in silencethesea is the foundation for arousing, animalistic fragrance distilled from marine mysteries and subterranean depts.

Wearing silencethesea is a modern olfactory adventure like none other, provoking a deeply primal, hypnotic effect.


An innocent yet seductive blend, lostinflowers, combines the euphoria of champaca from India with the gentle purity of muguet and real tagette flowers, the aphrodisiac power of natural gardenia enfleurage, the striking richness of saffron and the deep magnetism of rare oud. This happy fragrance features large amounts of pure and natural Indian champaca; one of the most expensive and rarest of ingredients in perfumery. Known for spreading joy and uplifting spirits, champaca was used in ancient times as a mood enhancer.

lostinflowers evokes the thrill of new love, capturing that electric moment of discovery when destinies collide: lost in time, lost in romance, lost in flowers. This profound scent is sure to captivate wearers and ignite new love.” - explaines Helena Christensen, the brand’s creative director.

Each bottle is made from finest French glass and accentuated with a custom 24 karat gold-pleated cap based upon the Fibonacci sequence, the “golden ratio” of beauty. The products are available as a 50ml and 100ml eau de perfume and a 10 ml precision roll-on pure perfume oil, along with the marvelous 24 karat gold-plated, custom-designed 24” or 38’’ 1.25 ml pure perfume oil necklace inspired by historical aristocratic accessory, beautifully presented on a white velvet cushion encased in a high-gloss blush lacquer box. Pure perfume - pure luxury.



Amazingly enough, the latest fragrance fallintostars was launched at the 50th Anniversary Gala of Apollo 11 moon landing at the NASA Kennedy Space Center in Florida on July 11th, 2019, with the attendance of the astronauts from the Apollo missions.

A 100ml bottle of the fragrance was auctioned off to benefit the Aldrin Family Foundation for space education and research.

After Harrods had it exclusively in August, worldwide launch followed in October. 

This is the fifth scent in the collection, mixed with two types of oud, jonquil nectar, rosewood, ambrette, tree balsam, and saffron. A dazzling eau de perfume and perfume oil, fallintostars showcases an unlikely combination of rare natural and sustainable ingredients, including oud, jonquil nectar, rosewood, tree balsams, ambrette and saffron. fallintostars can be worn by women and men alike. Master Perfumer Christophe Laudamiel explained how the ‘fallintostars’ concept was the perfect invitation to combine golden ingredients harvested from all over the planet: “The stardust and pollen effect come from natural and wild French daffodil; a golden amber effect comes from a Fairwild certified Peru Balsam and a Siam Benzoin resin, which cast light from the back of the scent; and an illuminating solar effect comes from fresh ginger, bergamot, and saffron. That ensemble is nested in a combination of ouds, For Life certified roses, and henna flower.”

“With fallintostars, I wanted to bring the wonder of the universe to the wearer,” Gaynes said. “fallintostars is a meditation on the universe itself: dark, mysterious, yet leaving a trail of powerful illuminations. The scent contains a core of pure oud, which gives fallintostars a deep, primal quality, emphasized with amber and labdanum notes. It’s complemented by ingredients like pink peppercorn and rosewood, which make the scent dreamlike and ethereal.”


”Creating our fifth scent, fallintostars, has been a beautiful yet complex process, as we wanted it to be an otherworldly scent experience. Some of the most profound moments in my life have been when I’m lying on my back in nature somewhere at night, looking at the vast darkness of the sky and discovering all the little tingling stars, letting my mind drift off into space. Our new scent is as mysterious and delightful as the feeling that evokes,” adds Helena Christensen.

fallintostars is sold as a pure perfume oil in a 10ml roll-on and a 1.25 ml 24 karat gold-plated necklace, and as 15ml, 50ml and 100ml eau de perfume. As all strangleove nyc perfumes, it is available at Harrods in Knightsbridge (London), on, Bergdorf Goodman (New York), 10 Corso Como (New York), Jo Voy (Paris), Fragrance Du Bois (Geneva), Beauty Gallery (Doha), Limited Gallery (Abu Dhabi), Wejdana (Saudi Arabia), and on,, along with the select retailers worldwide.

strangelove nyc fragrances have attracted a cult following for their originality. Their special alchemy creates an enduring and deeply personal effect. You just need to have them on your skin. They invite you to surrender.

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