Beauty

The People First Initiative From Inside Out

Shiseido Group EMEA announces exceptional measures to give back to the community
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Franck Marilly, President and CEO of Shiseido EMEA and Global Fragrances

Shiseido, a leading global beauty company, has been affected in all regions by an unprecedented and particularly difficult global situation. The Company remain true to one of its core values, PEOPLE FIRST. PEOPLE FIRST is a core value of our DNA as a company of Japanese origin and is the very essence of Shiseido. It has been passed down sinceour founding in 1872, and to this day – for every employee – it is at the core of everything we do. In these unprecedented times, this philosophy is even more relevant,” says Masahiko Uotani, President & Group CEO of Shiseido Co. “, Ltd. “I see all of our employees as valuable members of the Shiseido Family. That’s why I am extremely proud to support the EMEA region on THE PEOPLE FIRST INITIATIVE FROM INSIDE OUT.”

Shiseido Group Middle East is now extending its primary corporate principles locally. In line with our efforts to
support the community during this challenging time, The Group would like to show their gratitude to the heroes of the health care sector in the UAE by partnering with Emirates Red Crescent to distribute Shiseido skincare kits including essential skincare products.

“ We understand that it is a tough time for our heroes as they are working around the clock to save lives and
safeguard the community. Working in such an environment leaves the healthcare team with limited time for self-care, and thus having limited access to essential self-care products.”says Mohamad Al Khalil, Managing Director of Shiseido Group Middle East

On a group level, Shiseido EMEA (Europe, Middle East and Africa) is taking exceptional measures for its stakeholders. Shiseido EMEA will:

1. Donate 1 million euros to the Red Cross (the donation is split between France, Italy, Spain, Germany and UK), which works to maintain social connections with isolated and vulnerable people. In addition, starting this week Shiseido factories in France will produce hydroalcoholic gel to relieve shortages in hospitals and retirement homes.

2. Provide assistance with children’s school assignments for employees working from home in order to support and foster mutual aid among Group employees. Starting next week, each employee will be permitted to free 3 hours of his or her working time to help Shiseido employees' children with their homework and lessons. A platform will be set up so that employees can participate on a voluntary basis. Classes will be offered by video or email to children who need outside support on one or more subjects.

“Our PEOPLE FIRST philosophy has to be implemented both internally and externally. The situation is different from market to market in EMEA region. Some employees’ work schedules are suspended or reduced, and employees may feel sense of uncertainty. In such difficult times, solidarity and care are what we need to demonstrate. We must stand together to support each other as a One Shiseido team. I am very proud that our Group and all EMEA employees fully support this initiative that will help people who are fighting tirelessly to save lives in extremely difficult conditions," concludes Franck Marilly, President and CEO of Shiseido EMEA and Global Fragrances.

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