Beauty

The Sweet Smell of Success

Beauty megastars Huda and Mona Kattan launch their debut fragrance concept – Kayali
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There’s seemingly nothing that the Kattan sisters can’t do. And along with making the world a far prettier place, thanks to their ever-growing beauty range, their latest venture intends to make it smell nicer too, with the launch of their debut fragrance concept, Kayali.

Designed to be layered and combined together, the four scents in Kayali allow the wearer to create their own bespoke fragrance, unique to them.

Inspired by Middle Eastern culture and the ritual of scent, the collection is an authentic expression of the modern, multifaceted woman and is designed to celebrate and enhance their infinite layers. Handcrafted and perfected in France, in collaboration with Firmenich, one of the world’s leading perfume houses, the inaugural collection has been developed with an array of lavish ingredients sourced from around the world, and is as effortlessly glamorous and powerfully evocative as the women who created it.

“Personalization is a growing movement and this concept empowers people to express their unique tastes and individuality’, explained Mona. “While we want to guide noses into new fragrant territories, we also want to encourage experimentation. Bespoke beauty is something we’re very passionate about and KAYALI is all about discovering your own unique fragrance. A fragrance for every layer of you.”

With the numbers in the names a reflection of the journey Huda and Mona went on to perfect the scents, with each referencing how many modifications were made to it before it reached final approval, Kayali – which translates from Arabic as ‘My imagination’ -  has been a true labour of love for the business-mogul siblings.

“The sense of smell is the most powerful of all the senses, and so many of my memories are tied to a specific scent. I can reflect back to a time and place in my mind when I smell a certain fragrance – it just has the power to transport me’ revealed Huda. ‘What we wanted to achieve with KAYALI is a fragrance collection that invites exploration and creativity, to create scents that are truly their own.”

The Collection comprises four scents: Elixir 11, which acts as the signature designed to be layered with three variants: Vanilla 28, Citrus 8 and Musk 12.

Find KAYALI at Sephora stores and online at www.sephora.com

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