Italy’s Emilia-Romagna Fashion Goes To Dubai

Emilia-Romagna, situated in the northern part of Italy and one of the most advanced regions in Europe known for some of the most famous labels in the world, introduces 14 fashion brands in the ‘Italian fashion towards Dubai,’ a platform dedicated to small and medium enterprizes allowing them to showcase their famed craftsmanship in the UAE.

The initiative - promoted by Unioncamere Emilia-Romagna, the regional association of eight Chambers of Commerce of Emilia-Romagna and co-financed by Regione Emilia-Romagna - explores the global supply chain mechanism and aims to present the Italian SMEs to operators and seek potential business partners in the Middle East.

“The Emilia-Romagna region is known for the quality of manufactured textiles, clothing, leather garments, shoes, bags, accessories and jewelry. We chose the Emirates to be our focus market for the second year of our initiative. We want to bring authentic Italian fashion and their exquisite designs to the UAE and beyond. We were due to roll out our activities on-ground in time for the Expo 2020, now scheduled in 2021. But we plan to continue by modifying our program using digital technology, without forgetting the importance to resume live promotional activities,” says Claudio Pasini, Director of Unioncamere Emilia-Romagna.

For Autumn/Winter the brands present perfect looks for a smoother transition from homewear to workwear, refreshing your wardrobe with smart casual clothing suitable for meetings and wash days in both corporate and creative environments.

And to brighten your wardrobes and boost your mood the italian brands also have a super selection of winter brights:

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