Conceived to celebrate the raw potential in girls the world over, and to highlight the importance of education in nurturing young talent, the challenge hopes to remind us that behind every successful woman there was an ambitious girl who wouldn’t let anything stand in her way.
The challenge introduced by actor and producer Maisie Williams and actor and humanitarian Nomzamo Mbatha who posted a throwback photo of themselves as a fearless young girl ready to take on the world. It sent onwards through their and Moncler’s networks, spreading a message supporting Girl Up’s mission of empowering women and uniting girls to change the world.
The activation is inspired by the mission of Girl Up, a charity founded by the United Nations Foundation in 2010 that positions girls to be leaders in the movement for gender equality. Girl Up celebrated its tenth anniversary this year and recently collaborated with 2 Moncler 1952 on designer Veronica Leoni’s new collection – creating an anorak with a statement reading “IT’S HER RIGHT” – reflecting Leoni’s belief that every girl is entitled to forge her own path in society, without barriers standing in her way.
Veronica Leoni is an impassioned advocate for girls’ rights, and a champion for equal opportunities. To commemorate the launch of the challenge and International Day of the Girl on October 11, she will join a panel discussion with Girl Up’s 2020-2021 class of Teen Advisors and share her story of how she made it in the field of fashion. She hopes that her achievements will serve as an inspiration to younger generations, as they put their plans in place to become leaders of the future.