Fashion Weeks

At Fendi, Family Atmosphere

A delicate set narrates the collection that Silvia Venturini Fendi interpreted as the pure simplicity of the intimate encounter between different generations
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The inhabitants of via Solari, the area that was stormed in pre-covid times when fashion people from all over the world converged at Fendi headquarters in Milan, causing the traffic to go haywire. For the first physical big show of Milan Fashion Week dedicated to Spring-Summer 2021, there were very few people sitting in the hall and Silvia Venturini Fendi chose to exalt the feeling of intimacy, creating an airy set, enlivened by delicate white curtains, as if during a family reunion someone had ajar to let a breeze in, watching what happens outside. That sensation of floating lightness can be found on the clothes of the women's and men's collections, often transparent and overlapping, or printed with images that recall the theme of the window again. The protagonist is the pure white of linen dresses, made with sartorial mastery on the figure and finished with embroideries reminiscent of old-fashioned linen decorations. The leather cannot be missing, in a degraded version in the tobacco tones of sophisticated robe manteau and as the show progresses, there is a space for flashes of colour from ruby to light blue, yellow and orange on the clothes, as in the accessories, where the woven high-heeled pumps stand out. On the handbag front, the Baguette Hand in Hand, two models made in collaboration with high craftsmen from Marche (for the model woven with willow threads) and Abruzzo (in bobbin lace, starched in sugar). Also in the casting the show tells family stories, sending parents, children, brothers and sisters, such as Edie and Olympia Campbell, Cecilia and Lucas Chancellor, Philippe and Dries Haseldonckx, without forgetting the commitment made last season to represent also the different physicality of people. Yes, those who live and work in the area will have rejoiced not to see the fashionistas in the streets. All the others have eaten their hands because, well understanding that given the times we couldn't do anything else, they know they have missed out on a good emotion.


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