The environment has been making headlines around the world recently, and Dior clearly took note with ecology at the core of their recent Spring/Summer 2020 show.
The spectacular scenography was set in the heart of the Longchamp racecourse, which was transformed into a botanical garden for the occasion. In total, the show took two weeks to set up, with a team of around a hundred people on hand every day to help transform the space for the show.
Dior hand-picked more than 150 trees purchased from botanical nurseries for the show, with plans to replant them at three different locations around Paris after fashion week. In a nice touch, guests had the opportunity to scan QR codes printed on hanging labels on the branches to find out exactly where they would be replanted.
In another nod to ecologically responsible fashion, following fashion week, the materials from the show will be donated to the association La Réserve des Arts and reused. Pieces from the show to be donated include the 2,200 square metres of wooden boards used for the facade and stands, the 4,000 metres of consoles and the 4,500 square metres of fabric. Finally, all electricity was generated using generators powered by canola oil.
C'etait magnifique, Dior!