Fashion Weeks

LIVE: PARIS FASHION WEEK SS19: Gucci

Get your Gucci fix from your seat on the 'frow
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If you were wondering why you didn't spot any of Alessandro Michele's eclectic offerings at Milan Fashion Week, or if Gucci has skipped out on doing a show altogether, fret not. This season, the Italian house opted for a change of scenery: its Men's and Women's Spring/Summer 2019 show took place at the legendary Théâtre Le Palace nightclub in Paris.

Gucci has been hinting at its move to the French capital for a while now. For its Pre-Fall 2018 campaign, the brand transposed its clothes into the middle of the student riots of Paris in 1968; it also showed its Cruise 2019 collection at an ancient cemetery in Arles, south of France. 

As with everything Michele has a say in, the new Gucci show location is symbolic. The Théâtre was chosen for resonating with his vision for the Italian brand and because it "gave life to a subculture that has inspired young generations up until today."

 

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