Fashion Weeks

Milan Fashion Week day 1: Dsquared2, Missoni, A Cold Wall

Milan Fashion Week opens with Dsquared2, Missoni and A Cold Wall
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Dsquared Spring Summer 2021

Dsquared2 presents a co-ed collection for Spring Summer 2021. Tailoring, the main element of Dsquared2's DNA, is reinterpreted through contrasting inspirations and the disruptive approach of brothers Dean and Dan Caten also emerges in this collection. The men's and women's wardrobes blend in the choice of materials and colour palette: black leather, nylon, denim, military fantasy and earthy colours but also orange and cobalt blue. The main inspiration is the military clothing of aviators, reinterpreted through an extremely sensual and punk aesthetic: skirts and dresses with slits and mini belts, coats and jackets with deep necklines revealing leather harnesses that attach to the neck and décolleté but also ripped jeans and tailor-made suits. Sensuality and audacity are the watchwords of Dsquared2. 


Missoni Fall Winter 2020

Missoni opens Milano Fashion Week with a video in which Angela Missoni presents the communication project that has seen the Fall Winter 2020 campaign as a protagonist, without the presentation of the Spring Summer 2021 collection. In this period of metamorphosis, between physical and digital, Angela Missoni's thought focuses on the concept of experimentation and the FW 2020 campaign is the first step of this new beginning. The idea is to keep the retailer seasons as they are. At the same time, the collections will be shown privately to the media. Then, closer to the actual seasons, special projects will be built so that what is communicated is what customers can actually find in the shop. Shot by Oliver Hadlee Pearch, starring Vittoria Ceretti and Edoardo Sebastianelli, the campaign revolves around places dear to the Missoni Family such as Varese and Sacro Monte, a hymn to Italy and the future. 


A Cold Wall Spring Summer 2021

For Spring Summer 2021, A-COLD-WALL* adapts its proposal to today's new world and the way we dress, presenting its collection through a short film called My Brother's Keeper, which is developed in three acts. The first act explores isolation with garments in shades of slate and turtledove, but also in shades of deep red, sophisticated clothes that put comfort first, designed for our new living and working environments. In the second act, the return to society and the return to the world of work are represented. The A-C-W* embossed labels are hung like new identity cards, with a special focus on outdoor clothing.
In the third act we return to haute couture that blends with formal loungewear. Ruched bomber jackets offer padding and protection, while waistcoats subvert the commuter's style. Here the formal dress is relaxed and reborn for a modern working mentality.


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