Fashion Weeks

Prada's Takes Their SS20 Menswear Fashion Show To Shanghai

The fashion house takes its show out of Milan for the first time, ahead of fashion week, to the metropolitan city of Shanghai.
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Held on 6 June 2019 at the East Bund in Shanghai, China, Prada previewed its Spring/Summer 2020 collection with a spirit of confidence, boundless positivity and possibility. 

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Known for its industrial heritage, Minsheng Art Wharf's Silo Hall was chosen as location for the show; with Prada showcasing the colossal magnificence of the main silo chamber with a linear catwalk slicing through the longitudinal axis of the space. An arrangement of neon lights outline the industrial form of the hall, enhancing the intricate geometries and generating a glowing enfilade that stands out in subtle pastel colors.

Guests were arranged in the central nave of the building in an amphitheater of circular seats that mirror the shape of the silos above.

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The collection presents a reimagination of the concept explored in the 2020 Prada Resort collection; such as different lengths being layered in various garments, creating an arresting effect against the body and challenging the form of the piece.

For example, using an elongated shirt to reform the line of a tailored jacket, or giving macro volume to the proletarian polo shirts and sweatshirts. A distortion of reality and the reimagination of the lines of the body make up the pieces in this season's collection. 

The colour spectrum of this collection is comprised of sweet and sunny soft neutrals, soothing pale colours alongside khaki, black and synthetic hyper-colour. A vast contrast but complementing in relation to the theme of juxtapositions, a symbol of rebellion against the confines of history, transgression and memory; looking backwards, looking forwards, ever-changing. 


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