Fashion Weeks

The Absolute Chic of Salvarore Ferragamo

The fashion show opens with a short film directed by Luca Guadagnino, a tribute to Milan and its most essential elegance.
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The Salvatore Ferragamo parade for Spring-Summer 2021 could not have started better than this. The Rotonda della Besana, a place perhaps less known to tourists but very popular with the Milanese, welcomes the small public in a clear sunset, while the sound is made up of a continuous croaking of Hitchcockian birds. After that the lights go down and a short film directed by Luca Guadagnino starts, introducing the strong themes of the season and at the same time it is a declaration of love for the Lombard capital. The urban geometries enhance with their hypnoric immobility the Man and Woman proposals by creative director Paul Andrew. A sequence of chic looks to die for, made of precise volumes thanks also to the choice of consistent fabrics. And powerful colours, from turquoise to green and yellow. The models, with Maria Carla Boscono in the lead, move circumspectly, look around in search of who they are, touching each other in fleeting encounters. When you see them wandering through the deserted streets and squares, you would think that they have fallen off the planet of timeless elegance, a sensation confirmed when the clothes arrive on the platform. Each piece has its own strength and raison d'être, because Andrew does not get lost in digressions: his is a sophisticated fashion, made to stand out, without ever overdoing it.

 

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