Early naughties pop tunes from Britney Spears and Christina Aguilera echoed from the heart of the Palais Garnier (a scared place in Paris for classical arts) earlier this week for Balmain’s Spring/Summer 2020 show. The music set the tone for the show which was entitled Talkin' "Bout My Generation.
For Balmain’s 33-year-old designer Olivier Rousteing, the summer of 2020 will be pumped full of millennial spirit, a hybrid era which witnessed the birth of Barbie doll pop singers, addictive binge-watched sitcoms, and of course - the internet.
Throughout the 107 looks, we are delighted to discover all the qualities that have made Rousteing’s Balmain a 21st-century icon: from ultra-graphic silhouettes and an overdose of embroidery, to (of course) the incandescent dresses.
It is a collection full of references to pop culture, paying tribute sometimes to Grace Jones, sometimes to the singers of the late 90s and early 00s: Britney Spears, Lindsey Lohan, Christiana Aguilera and JLo, represented by a colour block quartet, in denim from head to toe.
Surprisingly at the end of the show, there were no Bella or Kendall, but does Balmain still need star models to make its collections talk? Olivier Rousteing preferred to focus on an ultra-mixed casting, choosing diversity rather than headliners. A wise choice for a Balmain Army that is more beautiful than ever.