Gucci has unveiled its 2018 Gift Giving campaign and it’s full of joy and fun. Besides blowing our minds with its jewellery, handbags, shoes and fragrance offerings, the fashion house will support the campaign with a special film and an extensive digital initiative that will have a little something for everyone.
For starters, customers can engage with exclusive content through the Gucci App. Shop for gifts through an interactive catalogue, get daily surprises of virtual presents through the Gucci Gift Box and if you haven’t already got anything on your wish list, uncover gift ideas daily through an advert calendar.
There’s also a cool illustrated photobooth that offers Gucci frames and stickers for you to jazz up your pictures with. And if you like to dress your devices, you’ll be glad to know that you can download a large selection of seasonal smartphone wallpapers for mobile phones and tablets through the Gucci App, too.
And to experience the joy, festivity and the spirit of the gift-giving season, be sure to watch the special film by Petra Collins showing a glitzy party where guests countdown to the New Year.