The Teddy Bear Coat – autumn’s essential furry fashion friend

Because taking your Teddy Bear everywhere is a style must this season
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Rosie Huntington-Whiteley (Photo: Courtesy of L'Officiel Brazil)

So it may not be the first thing on your mind when it comes to your new season shopping spree – especially since it’s still technically too hot to spend a day at the beach, and the thought of wearing anything vaguely snuggly is enough to make us pass out with heat exhaustion. But investing in the coat of the season now, before it’s too late, is something the savviest Dubai fashionistas should be doing, regardless of the outside temperature.

First presented in the Max Mara Fall/Winter 2013 show, the Teddy Bear Icon coat was first made famous thanks to its plush fabric and statement-making style, and it has remained a house classic ever since. But with five new colours in addition to the original camel, black and red released for AW18, Maxmara’s Teddy Bear Icon coat is now available in pink, grey, leopard print, white, and navy blue. And if a full-length style doesn't fit your vibe, a short version of the coat is now offered in white and camel. A mummy bear and a baby bear version, if you will.

Spotted on everyone from Hailey Baldwin, Carine Roitfeld, Kim Kardashian, Izabel Goulart and Rita Ora to Heidi Klum, Rosie Huntington Whiteley and Elsa Hosk, Max Mara’s Teddy Bear Icon coat is undoubtedly THE item to get wrapped up in this winter. And just as all the best investment pieces do, the Teddy Bear coat seemingly goes with everything – from jeans and sneakers to suiting, athleisure and eveningwear. Don’t believe us? Check out Rosie HW, amping up her signature skinny jeans and ankle boots with her Teddy; Elsa Hosk nonchalantly throwing her snuggly camel Teddy over a double denim combo, Heidi Klum topping off her track pants and sneakers with a bright red Teddy, and both Kim KW and Rita Ora finishing off sleek all-black looks with their luxe cuddly coat. Sumptuous, classy and cool all at the same time, if it’s a multi-purpose, wear with everything number that you’re after, this is the furry friend you need in your wardrobe.

Max Mara AW18

Carine Roitfeld (Photo: Courtesy of L'Officiel Brazil)

Eva Chen (Photo: Courtesy of L'Officiel Brazil)

Hailey Baldwin (Photo: Courtesy of L'Officiel Brazil)

Heidi Klum

Izabel Goulart (Photo: Courtesy of L'Officiel Brazil)

Kim Kardashian (Photo: Courtesy of L'Officiel Brazil)

Rita Ora (Photo: Courtesy of L'Officiel Brazil)

Rosie Huntington-Whiteley (Photo: Courtesy of L'Officiel Brazil)

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