The Dior campaign was photographed in December before the coronavirus crisis shut down fashion shoots.
What is exactly the definition of a brand's DNA? Something that is openly or hiddenly represented in each collection and piece from the very beginning. Something that many of currently existing Fashion Houses have lost during the replacements of creative directors. But not the Maison Dior! And new Pre-Fall campaign with the Oscar-winning actress and the face of many-many Dior stories, Jennifer Lawrence, is a proof of that.
Minimalism and a retro touch of a new capsule created by Maria Grazia Chiuri are showing us a designer's desire for the timeless wardrobe made of the elegant, always in trend pieces. A very Dior silhouette of a strong and feminine heroine of the 21st century. Odes of the essence of grace and exquisite refinement, the sculptural beauty of these looks celebrate the quintessence of the eternal brand style. Along with the campaign, Dior unveils the new video, including the iconic and ever-desirable Lady Dior Ultra-Matte and Dior Bobby bags.
Traditional inspirations with the notes of a modern interpretation are like a reminder of a little girl's dream. After everything that has happened to the industry and world in the last couple of months, it is nice to have a fresh view on something that will last forever, and we have no doubts about it.