A Behind the Scenes Look at Fendi's Spring 2019 Campaign

Kaia Gerber, Adut Akech and Anok Yai take us inside Karl Lagerfeld's studio for the Italian brand's new campaign.
Reading time 1 minutes

For its summer 2019 collection , presented in Milan in last September, Fendi introduced a mix of exotic, urban and sporty mix. The urban jungle of the Italian brand exuded femininity along the runway with hourglass silhouettes and lightweight fabrics which were contrasted masculine shapes.

To reflect the spirit of the collection, Fendi has gathered the top rising models of the moment - Kaia Gerber, Anok Yai and Adut Akech - for its Spring 2019 campaign shot by Creative Director Karl Lagerfeld.

1550581414982346 fendi2
Kaia Gerber, Adut Akech and Anok Yai (Photo: Divulgation)

The campaign pays homage to Fendi's bold creativity, incorporating the collection's modern and exotic vibes. We get a close-up look at the maxi bombers, sweatpants, cycling shorts, raincoats with leather details, blazers with bulky pockets, leather corsets and jacquard organza dresses that we saw on the catwalk.


Go into Karl Lagerfeld's studio and discover the behind the scenes of the campaign in the video below, which features commentary from the models themselves, as well as Fendi's accessories and menswear designer, Silvia Venturini Fendi.

1550581415246395 fendi61550581415471703 fendi5
1550581415712038 fendi41550581416005971 14 fendi ss19
(Photos: Press Release)
Fendi Women's Spring / Summer 2019 Advertising Campaign: Behind-the-Scene
1550581416538097 fendi3
(Photo: Press Release)
1550581416752567 fendi1
(Photo: Press Release)
1550581417048312 33 fendi ss19
(Photo: Press Release)
1550581417365747 31 fendi ss19
(Photo: Press Release)
1550581417635482 27 fendi ss19
(Photo: Press Release)
1550581417919613 20 fendi ss19
(Photo: Press Release)
1550581414376571 18 fendi ss19
(Photo: Press Release)
1550581418191614 15 fendi ss19
(Photo: Press Release)
1550581418448274 12 fendi ss19
(Photo: Press Release)

related posts

Recommended posts for you