Fashion

Bottega Veneta Unveils First Campaign by Daniel Lee

Ex-Céline designer Daniel Lee proposes a new vision of luxury for the Italian brand through a series of Tyrone Lebon-lensed images.
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Spring is a season of new beginnings, and that's certainly being reflected at a handful of fashion houses. Burberry, Louis Vuitton and Kate Spade have all unveiled the debut campaigns of their respective, newly-anointed Creative Directors. Now, Bottega Veneta gets its turn to do so with its Spring 2019 campaign, the first by Daniel Lee.

Lensed by Frank Ocean collaborator Tyrone Lebon, the campaign presents the ex-Céline designer's refreshingly unpretentious vision for Bottega Veneta. Just like how his debut collection was inspired by Italian women, Lee once again nods to the brand's cultural heritage by taking cues from Italian neorealist cinema.

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The resulting images are hyperrealistic. The campaign wasn't staged within elaborate sets, but instead shot on location on the Neapolitan island, Ischia. Nor do the models wear any fanciful makeup or flaunt over-the-top styling. In fact, in a couple of shots that aren't shared for the following reason, they're hardly wearing anything at all, save for a nude-toned shoe or a leather trench coat.

Which is pretty much the point: the luxury of the clothes — a finely knitted tank top, an intrecciato woven leather Maxi Cabat bag — is supposed to speak for itself. Framing them within mundane (but no less inspiring) settings also emphasizes Lee's desire to form a timeless, everday Bottega Veneta wardrobe with his creations. By the looks of the campaign, we're convinced that he'll succeed. 

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The next glimpse we'll get of Lee's offerings will be in February, when he showcases Bottega Veneta's Fall/Winter 2019 show at Milan Fashion Week. Until then, be drawn in by the quiet allure of the brand's Spring 2019 campaign.

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