The Burberry Monogram collection, designed by Chief Creative Officer Riccardo Tisci, celebrates the house’s founder and English heritage through a new signature house code of interlocking TB initials in tonal shades of Burberry beige and brown.
First unveiled in August 2018, the Monogram was designed by Riccardo in collaboration with the British art director and graphic designer Peter Saville. On his appointment at Burberry, Riccardo discovered a selection of 20th-century Thomas Burberry logo motifs in the house’s archive which inspired him to create a new house code.
A distinctive Monogram stripe in red, white and black adorn the interlocking TB initials, which features across the collection, spanning from bags to sneakers, ready-to-wear pieces as well as a bikini, sunglasses and a non-slip Monogram-motif yoga mat created in collaboration with Liforme.
Check out the collection in our image gallery here:
‘When I first started at Burberry, I spent a lot of time in the archives researching the rich history of the house. I quickly became very interested in Thomas Burberry and who he was not only as an inventor and innovator, but also who he was as a man, a husband and a father. When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house. It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary. What I wanted to do with the collection was to celebrate the breadth of who we speak to as a brand. Alongside some of the most talented creative icons of today and tomorrow, I am so proud of what we achieved together with this campaign.’
-Riccardo Tisci, Burberry Chief Creative Officer
This campaign also marks Gigi Hadid's debut for the English fashion house and showcases the breadth of the collection by transforming into 4 distinct characters: the boy, the gentleman, the girl and the lady, representing the four distinct characters celebrated by the fashion house.
The Monogram collection will be available for purchase in selected Burberry stores globally and online from 22 May.