Bvlgari Unveils Diamond Collection and New Ambassador Úrsula Corberó

At a glittering Dubai launch, Bvlgari's Fiorever collection reinterprets the classic flower jewellery motif
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Bvlgari presented their latest diamond collection titled Fiorever, and unveiled the collection's new ambassador, Spanish actress Úrsula Corberó (Netflix's Money Heist), during a launch event hosted at the Bvlgari Resort in Dubai.

Embracing la dolce vita, the typical Roman lightheartedness and joie de vivre, the Fiorever collection uses the classic flower jewelry motif, one the brand has reinterpreted over and over since the 1920s. The name is a combination of the Italian word for flower, fiore, and forever, because diamonds, duh. 

Bvlgari CEO Jean-Christophe Babin hosted the night by first introducing Corberó and then showing an exclusive preview of the collection's campaign shot by Mario Sorrenti. The moment of unveiling was created in collaboration with Japanese flower artist Azuma Makoto.

See more photos from the event below. 


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