While high-low dressing is every fashion lover’s bread & butter, Fendi is elevating the practice and taking it to the next step. New York’s fashion crowd turned out to the Italian luxury brand’s Madison Avenue store this week for the launch of Fendi Mania, the brand’s athleisurely appropriation of Instagram artist @hey_reilly’s FILA/Fendi logo mashup.
Celebrating the online and in-store launches of the collection, available from now through to the end of the year. With seven pop-up shops worldwide, the see-now, buy-now concept party attracted an array of It girls and Hollwyood's finest alike, including Chloë Sevigny, Ansel Elgort and Olivia Palermo who all dropped in to show their support.
DJ Kitty Cash took care of the tunes while other guests got to see the collection in all it's glory - which focuses its colour palette on those closely associated with the brand’s legacy: yellow and black, red and blue. And while many of the attendees showed their support by donning the new pieces themselves, Winnie Harlow took things up a notch by posing alongside the dressed mannequins for a guerilla fashion photoshoot.
With a collection aimed to please both the streetwear-savvy and Fendi’s high fashion clientèle, pieces big and small from the collection are worth adding to the top of any new season wish list.