Fashion

Chloé Unveils 'A Warm Soft Parade' Film By Steven Meisel

Meisel collaborates with the French fashion brand once again for a sun-soaked campaign depicting a feminine utopia.
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The Spring 2019 season has been rife with stunning campaigns so far (have you seen the whimsical floral fantasies captured by Tim Walker for Kate Spade? Or David LaChapelle's bold, bright Kenzotopia?) and Chloé's offering is no different. 

Marking the third collaboration between Chloé's creative director, Natacha Ramsay-Levi, and renowned photographer Steven Meisel, "A Warm Soft Parade" is a short film that dreams up a utopia of Chloé-clad women.

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Chloé Spring/Summer 2019 Campaign by Steven Meisel

The video follows models Rianne van Rompaey, Carolina Burgin, Hannah Ferguson and Imaan Hammam as they flit around a Grecian villa while clad in Ramsay-Levi's airy, bohemian-tinged creations, effortlessly channelling the free-spirited Chloé girl of today.

Set against a dramatic score, the campaign film is cinematic, mysterious, and utterly captivating. Watch it below:

Chloé SS19 campaign: "A Warm Soft Parade"

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