Following Selena’s first Coach collaboration, which introduced the Selena Grace bag and accessories in Fall 2017, the new collection includes her first ready-to-wear pieces and is designed by the star in collaboration with Coach Creative Director, Stuart Vevers.
Featuring ready-to-wear bags, small leather goods and accessories, the collection is imbued with Selena’s powerfully feminine spirit. Pieces styled by Selena feature her unique touches, including an empowering personal motto written in her handwriting—“Not perfect, Always me”—and a bunny motif that speaks to her imagination. The collection is designed to perfectly reflect Selena’s playful sense of style, which contrasts pretty with sporty and elegance with cool.
“I love working with Selena because she brings her strong point-of-view to the design process,” said Stuart. “I wanted all of the pieces to reflect her style and her charm—and to feel effortless.”
In addition to ready-to-wear, which includes pretty silk slips finished with lace and ultra-soft sweaters and hoodies in retro-inspired pastels, the collection also introduces two new bag silhouettes—the Bond and the Trail Bag—which Selena designed in close collaboration with Vevers. Crafted in smooth leather and finished with antique-inspired crystals and bows, the bags bring a fresh lens to Coach’s legacy of leathercraft.
Shot against the skyline of New York—the city where Coach was founded and a continuous source of inspiration for the brand—the collection’s campaign was created with longtime Coach collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.
“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”