I will never forget the day I met a beautiful young girl at her home back in Brussels. She was smiling, talking friendly, and bringing joy in each and every moment of our first conversation. But there was something much more to this, someone could say, simple afternoon meeting. Some time later I have realized it - this girl has the world in her eyes!
Sayana Gonzales graduated with a degree in bachelor of fine arts from Parsons School of Design in Paris, and later finished her MBA in luxury brand management from The London School of Business and Finance. Having lived around the world: in Buenos Aires (Argentina), Paris (France), Brussels (Belgium), and finally moving to New Delhi (India), Sayana has a vast international background, which she uses as a source of inspiration.
But let’s take a step back in time, precisely in 1938. when the story actually begins. This was the year when Vanina de War opened the doors of her luxury brand’s deWAR first boutique in Paris. Unfortunately, the Second World War came, and deWAR fled Europe, moving to Buenos Aires, Argentina. This is the city where Sayana Gonzales - Vanina’s granddaughter grew up.
Maison deWar enjoyed great success until Sayana’s grandmother’s sudden sickness. The family decided to close the brand. For the past 15 years Sayana lived with one goal in mind: to reopen deWAR, and with it, those fantasy childhood years spent between fabric rolls and needles. Maison deWAR reopened in 2017, with Vanina’s granddaughter talking the legacy forward and reintroducing the brand. Ever since its reopening, Maison deWAR brings chic and comfortable resort wear made with love and care, with the essence to find balance in an ever-changing world.
Since its reopening in 2017, the brand stands as and art form and works as melting pot between the East and the West. Providing the customers with her version of timeless and statement pieces for the modern, confident woman on the-go, this time Sayana concentrated on power-suits, little black dress, and her proposal of perfect travel look.
Keeping the legacy of traditional French tailoring alive, deWAR collection provides carefully crafted line, whispering class, sophistication and understated luxury. The collection caters to an international audience. Some of the silhouettes include Kaftans, mini dress, exaggerated sleeves, shirts made of 100% silk crepe, and fully embroidered cocktail jackets with assorted feathers and glass beads.