Fashion

Dior opens an exceptional boutique on the Champs-Elysées

Here's our guided tour of the new store.
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© Dior

 Dior's long-awaited new store on the Champs-Elysées Paris is now open to the public. Located at number 127, this new boutique extends over a considerable three-storey space, where the latest collections of the house are displayed. An immense hand-made drape was designed to reproduce the facade of 30, avenue Montaigne, Dior's historic address. This captivatingly twinned front pays tribute to the house's iconic address.

Inside this exceptional boutique, tributes to the French couturier continue. Reminiscent of Christian Dior's first address, called "Colifichets" and covered with Toile de Jouy by the decorator Victor Grandpierre, the walls are decorated with the same print, a great classic of 18th-century fashion, which can be found reinterpreted in all the house's collections. The cane chair, another emblem of the brand - evoking the Napoleon III style chairs on which Christian Dior liked to install his guests on parade days - has been reinterpreted in delicate punctuation, and in an oversized version on reworked Versailles floors in waxed concrete.

Ready-to-wear and accessories for women and men, as well as jewellery, perfumes and interior decoration celebrating the elegance of entertaining, are all on display here. The shoes are alsoHe in a dedicated space, a true shoe paradise. And that's not all. Symbols of Christian Dior's passion as a gallery owner and art collector, works (including Lady Dior bags revisited like sculptures) dialogue with a palette of soft colours punctuated by golden shards. Thus, the furniture designed by Paolo Castelli, Osanna Visconti di Modrone, Philippe Malouin, Dimore Studio and Ramy Fischler is combined with original pieces from the Negropontes and Nilufar galleries.

Finally, to celebrate its opening on the Champs-Elysées, the boutique will offer exceptional services, including a very wide choice of customizations that are unprecedented in Dior's history. Embroidery, silkscreen printing, hot stamping or digital stamping... Some customizations can be made instantly, in about an hour, thanks to workshops in the shop.

The new Dior Champs-Elysées boutique

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