Fashion

Dior Presents An Enchanting Gifting Experience

Dior reinvents the magic of Christmas through an exceptional experience that brings to life

For the festive season, Dior reinvents the magic of Christmas through an exceptional experience that brings to life, in 3-D, delicate gift boxes decorated with Luminarie. Odes to poetry and joyful shared moments, these captivating and fanciful ornamentations – like those that punctuated the scenography for the 2021 Cruise show – come to life in a series of dazzling movements thanks to an augmented reality filter available on Instagram, Snapchat and Facebook as well as the 8th Wall platform. A celebration of the art of giving, and a fairy-tale invitation to the beauty of dreams that Christian Dior so loved.

Dior’s Luminarie-Themed Gift Packaging AR Filter

Video via YouTube

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