Fashion

Fab 50: Sportmax Celebrates Its 50th Birthday With A Special Anniversary Capsule

Meet the new Sportmax Anniversary Collection - a capsule of 15 items that updates iconic archival pieces
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Max Mara's sister brand, founded by Achille Maramotti in 1969, turns 50 this year. To celebrate, Sportmax is befittingly looking back at its iconic pieces from the '70s; deconstructing and then reconstructing them, quite literally, with the use of a stitching detail. While this might sound trivial, it forms a consistent decorative element across the 15 pieces from the #SportmaxAnniversary capsule, which includes coats, jackets, dresses, shirts, and knitwear. 

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There are also accessories such as hats, a shoulder bag, and open-toe, sling-back shoes. What else ties the capsule together and makes its pieces building blocks for a modular wardrobe? The capsule plays on three vibrant hues - emerald green, bright red, and ultramarine - so you can go monochrome or boldy mix and colour-block as you fancy. 

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The #SportmaxAnniversary collection is available at all Max Mara flagship stores

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